Shana Marie 
Multi Disciplinary Creative, Art Director and Consultant

Diligent and conscientious, Shana is a multidisciplinary creative based in South West London. She aims to creatively communicate in authentic and purposeful ways to cause real impact, through unique storytelling. With a specific focus on human-centred design, she prides herself in portraying real people and their voices throughout her work. 

Shana has recently launched a passion project, ShanaVersity - a digital library housing topical reports through an gen-z lens. Read more here.

Follow me on socials
Instagram, Substack, TikTok, LinkedIn, CV
Clients Include:
Netflix
Google
YouTube
Swatch
Levi’s 
VEVO
Portland N’ Pals 
Paul Smith Foundation
& More




















Levi's® | Level Up Your Levi's®

Client: Levi's®

Agency: Anyways Creative

Role: Art Director, Creative Lead

Year: 2023
Stemming from our previous campaign with Levi's® More Denim Please, we were tasked with producing a series of ideas to extend our exploration into denim customisation for Gen-Z audiences.

We created a content series featuring four tutorials and an article for Levi's® blog, Off The Cuff. Created to help Levi's® audience personalise their denim outfits as well as encourage customisation skills, techniques were suitable for the beginner who has never cross-stitched before, to the pro with master sewing machine skills.

Level Up Your Levi's® has been well received online, with this being the first time Levi's® has explored tutorial content, inviting other creatives to explore the potential of denim making.


Speaking directly to Gen-Z audiences, we customised our content series to enhance engagement and foster connection. In collaboration with Redbrck, we used iPhones to capture footage, choosing a lo-fi and authentic approach.

Tutorial VideosCollaborating with Revival London founder and denim reworking expert, Rosette Ale, we created a series of entry-to-advance level, fashion-forward customisation tutorials.

Ranging from stencilling to embellishing and patchworking, these tutorials were hosted on Instagram as well as TikTok and complemented by a blog post for further exploration.


 

Title CardsWe created title cards for each tutorial, emphasising the tactile nature of denim and embroidery. This is a popular customisation at Haus, a brand hub that spotlights Levi's® sustainable values.


Collaborators
Production
Redbrck
Creative Maker 
Rosette AlePhotographer
Jake Rowles

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All Credit Belongs To YHWH, I’m Just A Vessel